Slots.com Changes Hands

If you have always been a gamer that used the Slots.com URL to get to your gaming action, you may have noticed a slight change. That is because Bodog actually bought out the Slots.com domain name for a whopping $5.85 million dollars.

Slots.com is a generic type of domain name that is perfect for online gaming sites. Bodog founder Calvin Ayre is very pleased with the acquisition, which was obtained through an online auction for the domain through SnapNames.com.

It is reported that the Bodog purchase is the largest single sum paid for a domain name so far in 2010 and is shaping up to be one of the highest ever. The sum definitely fits in the top ten list of sums paid for a domain name since the internet has become such a driving force in gaming and online services.

The Bodog.com brand is well established in online gaming, but the Slots.com domain is anticipated to appeal more to the ever expanding female gambling market. As with the Bodog.com system, the Slots.com would be licensed to various target markets, providing the opportunity to develop a more appealing online gaming presence for both female and male gamblers.

The company promises at least one website that is developed by female gamblers specifically for a female gambling audience. In the ever increasing market of female online gamblers, this certainly makes great business sense.